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March 2017

March 2017
NEW ZEALAND


THE EXPO 2017 in Hamilton
The Transport and Heavy Equipment Expo 2017 took place in Hamilton (New Zealand) from the 2nd to the 4th of March 2017.
In this occasion, the company Thermo King New Zealand (distributor of GOVI products in New Zealand) showed an Arktik 1600N unit.

March 2017

March 2017
USA


THE RENTAL SHOW 2017 in Orlando (Florida)
The American Rental Association’s annual convention and trade show for the equipment rental industry took place from 26th February until 1st March 2017 at the Orange County Convention Center in Orlando (Florida).
In this occasion the company CTS Trailers in Louisville (Kentucky) presented a new refrigerated trailer for beer equipped with a GOVI Arktik 2000US unit.

October 2016

October 2016

Technical training for Cool Breeze Services from Daytona Beach/FL (USA)

On 5th and 6th October the owner of Cool Breeze Services from Daytona Beach/FL (USA)
and one member of his staff participated at a technical training hold at the GOVI GmbH on refrigeration units for the North American market.

Andre Valeri (technician of Cool Breeze Services) receives his certificate of attendance from Lamberto Govi (CEO GOVI GmbH)

Gerald Martin (owner of Cool Breeze Services) receives his certificate of attendance from Lamberto Govi

Andrei Valeri and Gerald Martin with their certificates of attendance.

Andrei Valeri, Frank Müller (CTO GOVI GmbH) and Gerald Martin at the end of the technical training.

September 2016

September 2016

New Branch in MELBOURNE (Australia)

TRS, GOVI distributor in Australia, opens a new branch in Melbourne.
Melbourne is the second most populous city in Australia (ca. 4,5 m inhabitants) and the industrially most important one.
GOVI units are distributed by TRS from Sydney, Brisbane and Adelaide as well.

June 2016

June 2016

THAIFEX - World of Food Asia
Trade Show in Thailand

Successful Participation at the THAIFEX 2016 (World of Food Asia) in Bangkok/Thailand from 25th to 29th May 2016

The company PONIVA from Bangkok exhibited the new Pick Up Toyota Hilux fitted with a cooling box optimally cooled by a GOVI arktik 2000P/T unit at their booth.

A 12Vdc to 230 Vac inverter powers the arktik 2000P/T unit during its journey.

May 2016

May 2016

TRS, the distributor of GOVI in Sydney, shows GOVI units at the HIRE 16 ( Hire and Rental Industry ) in Gold Coast, a city in Queensland on the east coast of Australia.
The interest in the units is great and the trade show a big success.

February 2016


April 2016



New brochure available in five languages (German, English, French, Dutch and Italian) with all refrigeration units, company profile and pictures of our production.

February 2016


February 2016


New refrigeration units for container

We proudly present GOVI-container refrigeration launched !

January 2016



January 2016

New bicolor front cover for arktik refrigeration units


Our new front cover for arktik-refrigeration units is even more elegant! (white - grey metallic)

Troisdorf


November 2015
Move into a new factory in Troisdorf (near Cologne-Bonn airport).

Thaifex


THAIFEX - Fair and Exhibition in Bangkok

We successfully participated in the THAIFEX 2015 (World of Food Asia) which took place in Bangkok May 20-24, 2015.

It included the first ever presentation of a refrigerated trailer at a public exhibition in Thailand.

The refrigerated trailer was equipped with a GOVI arktik 2000P refrigeration unit. We upgraded the unit specifically for the needs of the Asian market, where temps of +39°C (+102°F) and 65% humidity are quite common during summer months.

First refrigerated trailer ever to be shown in Thailand

Refrigerated trailer with GOVI logo, which displays the well perceived
'Made in Germany' quality

Viewers were very interested in design and quality of the German refrigeration unit

Mr. Lamberto Govi, (founder and owner of GOVI GmbH) and
Mr. Thanaruch Phayanoi (founder and owner of PONIVA CO., Ltd.)

Poniva


Asia

Starting May 2015 both companies agreed to make PONIVA CO., Ltd, the general distributor of GOVI products in the AEC (Asian Economic Community) market.

The AEC market serves more than 600 Million people.

New Zealand


New Zealand

In April 2015: Thermo King New Zealand Ltd and GOVI GmbH agreed on the exclusive distribution of GOVI products in New Zealand.
Follow-up services are ensured by 15 service stations all over New Zealand.

Business certification


Business certification


On February 18th, 2015, GOVI GmbH was granted the title 56.860-253/15-DE of certified business based on the laws and regulations for chemical climate protection.
According to the European regulation 303/2008 GOVI GmbH is a certified business in category I.

Doing Business

Looking back at the last 3 years it all happened so fast. In retrospect it was a chain of favorable events that led us to expand to the American market. In 2002 we started our business in Germany and expanded shortly afterwards in Europe. eing very successful on the European market we expanded our offices and production quite fast. The increasing demand of our arktik units during summertime was a successful business; however, as our product was really aiming at a niche market, we kept wondering about a solution to even expand and thereby create new jobs.
As our product is a seasonal product, we started looking for new potential markets outside of Europe, to guarantee jobs and expand our business continuously. In our thorough analysis of the North American market, we learned that our product was new and innovative for North American refrigerated trailers and would add up to our running business, by offering year--‐round market. With an ounce of luck we got to the US. An acquaintance took a brochure of our arktik units to the US, and our journey was off to a bumpy start.

Cooperating with American customers, colleagues and partners we already realized in the first product presentations, that we had to change our marketing campaign and amend it to the American target group. At first, we looked a bit critical and even shocked at the way business was done outside of Europe. Sometimes in unorthodox ways; sometimes with new approaches we finally managed to achieve a mutually beneficial cooperation on the foundation of trust and transparency. We comprehended that penetrating a new market could not be achieved by just overtaking it and enforcing our German way of doing business on the team on--‐site. Instead we steadily had to negotiate both perspectives to come to a successful cooperation. We can now say, our approach has proven to be a successful concept.
The experiences we gathered by penetrating the American market brought about a tremendous confidence in our company and contributed to financial as well as personal growth. Some of the new ways we saw in the American business culture, we implemented as well in our team in Germany, which made us even more successful. Looking back at 3 amazingly challenging, thrilling and volatile years, I am convinced that the success in the USA enabled us to set off to new shores. Currently we are negotiating with Australian customers and cooperation partners to start entering the Australian market.

If a young European entrepreneur would ask me what it takes to be successful on the American market? I would ensure him to trust in quality and the usability of his product. Rely on thorough analysis and be transparent to the people supporting your endeavor. Be brave, be perseverant, be conscientious and trust in the quality of your product; as the German market is one of the most discerning and toughest in the world.

Australia



Australia

In September 2014 TRANSPORT REFRIGERATION SERVICES Pty Ltd und GOVI GmbH sign the contract of exclusive distribution rights for GOVI products in Australia.

NATDA-Sales Fair in St. Louis, MO (USA)

NATDA-Sales Fair in St. Louis, MO (USA)

The new refrigeration unit arktik 2000US is introduced by GOVI at the International Sales Fair for trailers in St. Louis, Missouri, USA. The fair took place from September 4-6, 2014 and was a huge success.

New Refrigeration Unit arktik 2000US

New Refrigeration Unit arktik 2000US

Starting July 2014 we introduced a new, improved version of our refrigeration unit arktik 2000U - the arktik 2000US, developed specifically for the US market.

The difference between the two models are mainly:

  • New larger condenser allows for 30% greater heat exchange performance.
  • New pressure control to make sure the unit will shut off automatically in case of low outside temperatures, and hence safe energy and costs
  • New outside design and colors ( white - metallic grey)

  GOVI GmbH - 2017